Film

Beating Avatar: A 3 billion dollar Endgame?

SPOILERS FOR AVENGERS ENDGAME AHEAD!

“I am inevitable.” Said Thanos, with authority and evil cunning, right before snapping a disappointingly empty Stark Tech Gauntlet.

I think it was inevitable that Marvel’s Avengers Endgame was always going to do well at the box office; it broke records before the film even came out.

After hitting the silver screen at the end of April this year, people in their millions flocked to cinemas worldwide. Its demand was so great in fact that numerous cinemas throughout the UK were only showing Endgame.

Marvel Studios

As popularity rose and pre-order tickets went on sale one thing was inevitable; Marvel were set to make billions! It has taken a mere 11 days for the gripping conclusion to Infinity War reach an astronomical $2.2 billion dollars and for the first time since 2009, James Cameron’s Titanic has been knocked back to third place.

The question on everyone’s minds now is, can it beat Avatar? Also a Cameron special, it has sat at the top of the highest grossing films list at an eye-watering $2.7 billion since 2009 – right around the time when the 3D fad hit both cinemas and home televisions.

47. That is the number of days it took Avatar to reach the $2 billion mark. Endgame has done it in 10. With Endgame still currently in the cinema and a large number of fans opting to see it at least once more, I think it’s likely that we’re going to see Avatar move down to second place. Alas, that’s optimism talking. Endgame still has to make another half a billion dollars which is still an absurd amount of money… Or is it?

Marvel Studios

Doing some (not so) quick maths, since its release Endgame has made over $200 million per day! Making back its $356 million budget in less than 48 hours. Assuming a similar trajectory is maintained (although likely to drop off) we could be looking at the first $3 billion film within a matter of weeks. This is, of course, not adjusted for inflation. Allowing for inflation adjustments, Star Wars IV – A New Hope, Titanic, Avatar and Gone With the Wind have all hit or exceeded the $3 billion mark.

Regardless, the prospect is exciting! What began with Iron Man back in 2008, Marvel have taken fans of different generations on a journey of awe and wonder. It is likely that no one anticipated we would end up with the simply wondrous cinematic universe we have today!

All we can do now is wait and see!

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Lewis Wilson

Bicep enthusiast

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