If you’re a fan of posting reaction GIFs, then it’s your lucky day. Starting today, you can add images, videos and GIFs to retweets and quoted tweets. As Twitter put it, “the wait is over”, in perhaps the very first GIF reaction retweet.
— Twitter (@Twitter) May 6, 2019
While it may seem like a modestly small update, it wasn’t the easiest to implement. Explained on the Twitter design account, Twitter said that it tested several different versions of the feature with users before settling with the final version, as it was difficult to fit into the Twitter timeline.
During the first usability test, we found it was challenging for people to quickly understand all the content in a Retweet with media. This was due to the layout; two large Tweets stacked on top of each other.
To improve comprehension, we focused on creating hierarchy, prioritizing the author’s voice, and providing more context around the Tweet being Retweeted.
The design team went on to say that another update is coming soon “to make Retweets with media more interactive and easier to read”, and they’re also “exploring more ways to help people express themselves”.
For now though, this feature couldn’t have come at a better time. If you wanted to post your own reaction to the coffee cup fever sweeping the globe right now, then now is the time.
my favorite show in the entire world forgot a STARBUCKS COFFEE CUP ON THE TABLE WHILE FILMING pic.twitter.com/60z3pOCfg9
— zane (@zane) May 6, 2019